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Bankroll Management 101
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Bankroll Management 101

Sports betting is thrilling, offering the potential for significant profits and the excitement of the game. However, without proper bankroll management, even the most knowledgeable bettors can find themselves out of money and out of the game.

Justin Jarvinen
August 13, 2024
Keith Maraccini
Beyond the basics
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Introduction: The Most Underrated Skill in Sports Betting

Sports betting is a high-variance environment. It can deliver thrilling highs and devastating lows—often in the same afternoon. But whether you're placing bets recreationally or pursuing long-term profitability, bankroll management is the single most important skill you can develop. It’s not about knowing which team will cover the spread; it’s about knowing how much to stake when you do.

This guide covers what bankroll management is, why it matters, and how to implement effective strategies to keep your betting sustainable, rational, and ultimately, profitable.

What Is Bankroll Management?

In essence, bankroll management is the science of protecting your betting capital. Your "bankroll" is the amount of money you've set aside strictly for betting purposes. Effective bankroll management ensures that you can withstand losing streaks without going broke, and capitalize on value over time when the edge is in your favor.

Think of it as portfolio management, but for sports bets instead of stocks.

Why Bankroll Management Is Essential
1. Minimizes Risk of Ruin

Even with a profitable betting edge (say, hitting 55% at -110 odds), variance can still lead to prolonged downswings. Betting too much of your bankroll exposes you to the risk of total loss—even when you're a "winning" bettor in the long run.

2. Promotes Long-Term Sustainability

The goal isn't to win today. It's to keep playing tomorrow. Proper bankroll allocation helps preserve capital so that your best bets can be made from a position of strength, not desperation.

3. Reduces Emotional Volatility

Betting big leads to big swings, which can impair judgment. Good bankroll management buffers emotional highs and lows, helping you stay focused and rational.

4. Enables Compounding Growth

By staying in the game and letting winning bets accumulate, you can grow your bankroll over time and responsibly scale your stake size.

Setting Up Your Bankroll

Your bankroll should be an amount of money you can afford to lose without impacting your day-to-day life. Once established, stick to it. Treat it like your betting business account.

Example: If you have $1,000 to dedicate to betting, that's your bankroll. Everything else—bet sizing, strategy selection, and variance mitigation—will be built around protecting and optimizing this capital.

Core Bankroll Management Strategies
1. Flat Betting

You wager the same amount on every bet, regardless of confidence level.

  • Pros: Simple, effective, emotion-free. Great for new bettors.
  • Cons: Doesn’t maximize value on high-edge bets.

Recommendation: Bet 1-2% of your bankroll per wager. If your bankroll is $1,000, that means $10-$20 bets.

2. Percentage (Proportional) Betting

Wager a consistent percentage of your current bankroll.

  • Example: 2% of a $1,000 bankroll = $20 bet. If your bankroll grows to $1,200, bet size becomes $24.
  • Pros: Adapts to your bankroll. Grows faster during upswings, protects you during downswings.
  • Cons: Requires recalculating your stake frequently. Can be mentally frustrating if you're on a long downswing.
3. The Kelly Criterion

A mathematically optimized formula to determine the ideal fraction of your bankroll to bet based on edge and odds.

Formula:

f = (bp - q) / b

Where:

  • f = fraction of bankroll to bet
  • b = decimal odds - 1
  • p = probability of winning
  • q = 1 - p

Example: If you estimate a 60% chance of winning at +150 odds (2.5 decimal), you should stake ~20% of your bankroll.

  • Pros: Maximizes long-term bankroll growth.
  • Cons: Highly sensitive to edge estimation. Misjudging win probabilities can be costly.

Tip: Many professional bettors use a fractional Kelly (e.g., 50%) to reduce volatility.

4. The Martingale System (Not Recommended)

This strategy involves doubling your bet after each loss, hoping to recover all previous losses with one win.

  • Pros: Theoretically guarantees a profit.
  • Cons: A long losing streak can wipe you out or hit sportsbook betting limits. The risk of ruin is very real.

Use this only as a case study in why volatility control matters.

Adapting Over Time: Dynamic Bankroll Management

No strategy should be static. Bankroll management must evolve with:

  • Bankroll Growth or Shrinkage: Adjust stake sizes accordingly.
  • Market Confidence: Risk more on soft markets, less on sharp ones.
  • Volume and Edge: If betting high volume with small edge, go smaller. If betting rare opportunities with high edge, go bigger (but responsibly).

Tip: Maintain a betting log to track your hit rate, ROI, and bet sizes. Data always beats memory.

Common Mistakes to Avoid
  • Chasing losses: Increasing bet sizes emotionally after a loss is bankroll suicide.
  • Overconfidence betting: Doubling down because you "know it's a lock" ignores variance.
  • Ignoring your edge: Never bet large when you don’t have an analytical edge.
  • No data tracking: If you’re not recording bets, you’re guessing, not betting.

Final Thoughts: Treat Your Bankroll Like a Business

Your bankroll is not just money—it's your tool, your engine, your opportunity. Whether you’re a recreational bettor or aiming for long-term profit, how you manage that tool determines your ceiling.

Approach it with discipline. Respect variance. And always size your bets based on data, not emotion.

ABOUT THE AUTHOR
Justin Jarvinen

Justin Jarvinen is a serial entrepreneur with a successful 25-year track record in Fintech, Martech, and now, Sportstech, where he rolls up his sleeves as Bankroll U's founding CEO. Justin resides in the beautiful lakeside town of Lake Bluff, IL with his wife, Jillian, their two kids, and niece. His favorite teams are The Green Bay Packers, Chicago Cubs, and Chicago Blackhawks.

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